Site: scarborough.com (Scarborough Research: In-depth insights on the shopping, media & lifestyle of the American consumer.)

Scarborough Research measures the lifestyle and shopping patterns, media behaviors, and demographics of American consumers on a local, regional and national level. Scarborough’s insights are used in a variety of ways for sales, marketing and advertising strategies.

Hosting company: A.C. Nielsen Company

Tags: Sports, Travel, Health care, Shopping, Banking, Media, Television, Lifestyle, Newspaper, Local, Automotive, Financial, Retail, Telecommunications, Consumer, Grocery stores, Voting, Beverage, Demographics, Home improvements

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