attitude of being all you can be in life. The inspiration behind the label stems from this way of thinking, to which an entire conceptual 2D 'Justin Hustlin' world has been created, complete with unique and colourful characters with their own individual backgrounds and storylines each representing various aspects of this journey. These conceptual characters and designs are spread out across a handful of streetwear apparel, consisting of limited edition and small run, T's and hoods with attention paid to the smallest detail ranging from inside labels to the packaging of each individual garment.