privately around specific business processes. The initial focus of InXero enterprise social media solutions is Enterprise IT (CIO, IT Professionals) and IT Vendors (CMO, Marketing and Sales Managers) of small and medium businesses. For Enterprise IT, InXero provides a unique way to discover, discuss and rate information; select and manage vendors; and build enterprise communities by combining social media, enterprise contents and workflows around specific Business and IT processes. Using InXero, IT Vendors can promote their solutions through dedicated company branding channels; participate in relevant customer conversations; leverage social media to breakdown barriers to expand global reach; collaborate smartly with customers and partners; form private customer and partner communities; and gain customers, competitive and solutions insights.